Are you marketing like a robot?
Marketing has come a long way. While automation was once considered the “bleeding edge” of marketing technologies, the industry has caught up and most SaaS companies provide at least some level of automation.
Right now, marketing can be divided into three approximate categories:
- Oh, reactive marketing. Think about the Netflix PR crisis of 2011, when the CEO issued a flimsy, belated apology after completely changing the company’s core offering. We’ve come a long way since then, and with the advent of Twitter and social media pages that demand immediate reaction, “reactive” is now almost “real-time.”
- Formerly known as “assumptive,” predictive analytics is at the root of most marketing cloud applications today. Predictive marketing leverages your company’s empirical successes to inform its marketing plans for the future.
- The new kid on the block to marketing is behavioral marketing, though this is not the first use of its methodology. The science behind Google Analytics, behavioral modeling aims to collect data external of your website, before customers have even visited it for the first time.
So, let’s break down how companies can use reactive, predictive, and behavioral marketing to create a complete campaign.
Reactive, Assumptive and Behavioral Modeling: Marketing’s Quest for Humanized Content
