The financial sector is littered with marketing strategy failures. Don’t count Nasdaq them. First-time Content2Conversion speaker Jeremy Skule delivered a keynote that explored how Nasdaq used a combination of branding and content marketing to unlock an amazing marketing strategy (and results) for the brand. How did they do it? A well-timed one-two punch of brand overhaul and content marketing.
Below, I outline the secret sauce that made this amazing tale of B2B content marketing possible…
Marketing Strategy Secret Sauce: Exploring Nasdaq’s Brand + Content Marketing Overhaul
