Earlier in my career, I worked as a product manager in an agile environment. Like most project managers, I defined requirements and user stories, triaged bug requests, and ensured that the backlog was optimally groomed.
Years later, when I joined VersionOne, my role would be slightly different than my years working closely with developers, QA, and UI/UX. As product marketing manager, I was tasked with building messages, crafting positioning, and aligning with Sales.
In 2011, agile wasn’t talked about for Marketing—yet I had joined an agile team that “walked the talk.”
The experience, however, wasn’t free from friction and difficulty. Agile is change, and change is difficult for everyone, from newbies to experienced professionals…
Quick Tips to Help Your Agile Marketing Team Work More Efficiently
