Recent data indicates consumers are annoyed and uncomfortable when brands follow them around the Internet. Moreover, nearly a third of consumers report receiving offers via email, display ads, social networks, and on mobile devices that are irrelevant to their interests. In other cases, customer activity leads to a barrage of deals and emails that make customers feel like they’re being stalked by semi-relevant offers.
Brands might argue that real-time personalized brand experiences are “the new black,” but a recent study revealed that 69% of customers are uncomfortable with advertisers knowing what websites they have visited, and 55% of people are put off buying products or services if they see the same ad multiple times…
Customer Experience Must Be at the Heart of Your Agile Marketing
