William Higham is a Consumer Futurist, speaker and author. He is also CEO of forecasting and strategy consultancy The Next Big Thing.
He will be delivering the afternoon keynote at this week’s Future of Digital Marketing conference looking at Digital Marketing and the Next Generation.
I caught up with William today to talk about the future of digital marketing.
For the uninitiated, can you explain what a consumer futurist is and does?
I study how consumer attitudes and behaviours are changing.
It’s my job to help brands understand what their customers are likely to think, do and want in future, so they can better plan their strategy, products, services and marketing campaigns…
