Things are certainly changing at a rapid rate, as far as marketing is concerned. Long lost in the catacombs of Millennial minds are the days when traditional marketing was built upon complex campaigns involving roadside billboards, radio advertisements, “snail mail” and—believe it or not—the Yellow Pages.
In today’s day and age, however, things are different. Speed, accuracy and entertainment are what’s required for marketing agencies and advertising firms to win the attention of overly distracted consumers.
Relatively new, social media has become the stuff of savvy marketers looking to join an industry-specific conversation, as opposed to interrupting those who have little interest in having a product or service forced upon them…
Present, Promote and Publish: the 3 Ps of Effective Periscope Marketing