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As more brands join and use apps like Periscope and Meerkat, it’s becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years.
Live streaming is anything but new; however, it’s recently jumped to the forefront of industry discussions, since the launch of Meerkat and Periscope. YouTube has long featured live-streaming options, dedicated websites allow users to broadcast feeds, gamers have always had an affinity toward watching other gamers (Twitch attracts more than 45 million viewers each month) and cable companies often stream live programming over the Internet…
