A lot has changed over the past decade in the manner that people consume information and interact with the world around them. Mobile is an absolute game changer that keeps dominating the digital world and, its transformative nature will increase even more in 2015 as more affordable devices will reach all the corners of the globe.
There are 2.078 billion social media active users and 1.685 billion active mobile social accounts
according to We Are Social’s new Digital, Social and Mobile in 2015 -report. These numbers are not surprising as they follow a trend started years ago that is not giving any signs that it will slow down anytime soon.
Let’s see what implications these changes bring. What steps should we take to improve our social media marketing strategy to address the growing mobile trend…
