If the last decade has shown us anything, it’s that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts.
While there are certainly many options out there when it comes to social media marketing, there is no need to let your plans become derailed by analysis paralysis. Instead, focus on the following steps to launch a successful social media marketing campaign.
Which social media platforms are best for your brand?
There is often a misconception that in order to make the most of social media marketing, you need to be visible on every outlet. This approach can quickly spell disaster for startups that might already be stretched thin in terms of time and resources. Not all outlets will be relevant to your brand. A better approach is to identify and focus on the outlets that are most relevant and valuable. Social media marketing works best when you can generate a consistent content strategy and maintain an active presence. That can be difficult to accomplish across multiple platforms. In this regard, less is more. Take the time to determine which platforms will be most beneficial and use those as your launching point…
