The Internet is a big place. It can be hard for midsized marketing organizations just ramping up their content marketing to pick the right social media platform to help maximize distribution. Where are the best and most effective places to start? What should they take into account?
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First of all, understand that this isn’t the Zen Koan it sounds like. Yes, for someone who’s new to content marketing, or who may be the only social media guru at their business, the prospect of tending to ten–or more–social media accounts may be daunting. (And it’s important to make sure they’re active–don’t bite off more than you can chew. Nothing makes a company look bad quite like a dead social media account!)
Leveraging Social
But having more of a social media presence is always a good thing. Keep in mind that with some platforms (such as Facebook, Twitter, LinkedIn, and Tumblr) you can use free social media management tools likeBuffer or Hootsuite that post to multiple social channels simultaneously, and that makes managing your social presence significantly easier…
Picking The Right Social Media Platform For Content Marketing
