People (especially business minded folks) crave simple, clear-cut answers.
When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change.
This desire for quick-fix formulas is why there are reams of blog posts and articles touting “the definitive guide” or “the keys to success” for digital marketing as if there could ever possibly be such a one-size-fits-all solution. I’ve also fallen into this trap before as both a reader and a writer in the past…
