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The minute you hire a marketing company, you’re itching to dive in. Time to maximize your advertising and public relations dollars and finally build some brand equity, right?
The short answer: Yes, absolutely. The long answer: Be patient. As tempting as it is to hit the ground running, it’ll be better for your company in the long term to solidify your strategy first.
To maximize return on investment (ROI) down the road, share these five data sets with your new agency…
