The number one money sinkhole for many website owners comes from outdated content. Outdated content is any content that you have that is no longer relevant, or doesn’t help the website either financially or content-wise.The problem with outdated copy is that it can be so easy to become inundated by it. The quality of your content is directly related to the quality of your site as a whole. This means that the more outdated content that you have clogging up your website, the less efficiently it performs.
WHAT QUALIFIES AS OUTDATED CONTENT?
Depending on what sort of site it is that you run, outdated content can vary. Websites that hold searchable listings might have a database that is flooded with dead links or links to old contact sites for certain clients. In the case of a retailer or wholesaler, it could come down to stating that a product is stocked when in reality it isn’t. Professional company websites can also suffer from this malady by having members of staff up on their company listing who no longer work with them. The impact of this content varies from site to site as well. In the case of the professional company website, it simply makes them look inept at maintaining their website. In the case of the retail store or the search database it can lead to loss of income…
Outdated Content: How to Consistently Evaluate the Quality of your Copy
