This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@martinjonesaz) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@Jrastafari) Social Media Manager at Act-On and Matt Hannaford (@mhannaford) Integrated Marketing Analyst at Union+Webster. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing!
Here are three requirements for Omni-Channel from the webinar:
- Seamless – Trusted, unified consumer experience across multiple channel, platforms and devices
- Convenient – Consumer expectations are fundamentally changing. Convenience is no longer a benefit – it is an expectation
- Relevant – Interactions are personalized and tailored to the consumers need, interests, behavior and preferences
To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below…
Omni-Channel Marketing: Creating the Right Mix For Your rand
