Search engine optimization is one way to increase your visibility and generate clicks and leads with search marketing.
Truth be told, it’s the hard way. Long-term success requires producing stellar content your audience finds relevant and understanding how search engines work. Usually, it will also require great persistence.
Pay-per-click, or PPC, is another option. Though you’re not likely to succeed with no knowledge, you don’t need a lot of expertise to get started. And no, patience is not required. You can enjoy results immediately.
Though there are numerous search engines (and PPC programs beyond search engines), in this article we’ll focus on Google AdWords, which is by far the most prominent of all PPC programs…