A new study has found that while more than 91% of retail brands are now active on two or more social channels, Instagram still presents a significant opportunity for many. The research comes from email marketing company Yesmail – researchers studied the social media activity of the top 50 retail brands in five categories – beauty, apparel, electronics, big box (e.g. Target, Macy’s, JC Penney) and home goods – then compared those results to a 2014 Pew study of US social media use. Among those retailers included in the report were The Body Shop, Converse, Gap, Best Buy and Lowe’s. Here’s what they found:
More than 91% of retail brands are using two or more social networks
Research from Pew shows that the number of consumers utilizing two or more social media platforms rose significantly from 2013 to 2014. Yesmail’s research has shown that retailers are adapting to this trend, with the majority in all five categories now maintaining an active presence on multiple social channels…
New Report Highlights Retail Marketing Opportunities on Instagram
