In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays.
The same is true with content creation and social media. If you want your content to do well on social media, you’ve got to be strategic about what you publish and when you publish it. To figure out how and when to publish content to have a big social media splash, Fractl recently partnered with BuzzStream to analyze 220,000 articles from 11 verticals published during June 2014 to November 2014. Check out our findings below.
What types of content get shared?
Great ideas lead to great content, and our research proves that how you choose to execute that content will affect its social traction. We divided the content of articles into five types: how-tos, lists, what-posts, why-posts, and videos. Here’s how we defined each post type:
New Data: What Types of Content Perform Best on Social Media?
