New marketing channels are noise free
In summer, kids scream for ice cream, at Halloween people scream for treats, but marketers shouldn’t have to scream for leads. And let’s be honest, you’ve been screaming a little too much over the years haven’t you?
If you’ve been a marketer for a decent amount of time you know that committing to a new marketing channel or technology isn’t always smooth sailing. You receive the commitment and follow through when the technology is still bright and producing well, but slowly the newness fades and the promised deliverables are no longer met…
