Great content is a must for any successful content strategy. Effective content helps your buyers, drives awareness for your brand as well as your service or product, and helps to convert your readers into leadsand ultimately increase sales.
One of the best ways to measure content effectiveness is by looking at the number of social shares your content receives. Social shares are not the end goal, but they are an effective means to achieve reach to the widest audience of interested potential buyers who have a chance to convert.
How do know which content will attract social shares?
You can start by doing content profiling. This process helps you gather as much research and data as you can to inform your brainstorming and content ideation process, which will lead to better content ideas…