‘Mobile Wallets,’ the Future of Loyalty Marketing Programs

'Mobile Wallets,' the Future of Loyalty Marketing Programs“Mobile wallets” are steadily inching their way into the mainstream. With the technology now readily available — and affordable — and the stigma of security issues steadily fading, consumers are finally jumping on board.

Related: The Future of Mobile Payments Awaits Your Fingerprint

In the past year, approximately 28 percent of smartphone users actually made a mobile payment, and that number is only expected to grow…

‘Mobile Wallets,’ the Future of Loyalty Marketing Programs

CopyRanger

Rick Duris is CopyRanger.

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