An often neglected way of measuring the success of your social media marketing efforts is looking at the contributions of each team member.
Undoubtedly, your team works hard to drive ROI across all of your social channels; therefore, it is important to identify who’s contributing what, where there are missed opportunities and how to better optimize each team member’s contributions to the overall cause through reporting.
The need to assess efforts at the micro level becomes even more imperative when you consider the impact social has on sales. In fact, according to Internet Retailer, social media influences purchasing behavior even more than retail websites do. Below is the breakdown of impact score by channel, according to the report:
