When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting, even memorable.
However, when you talk about maximizing conversions by sharpening your copy, there are some critical factors that stand out over and above all the others. Let’s take a look.