Marketing lingo has broad and varied origins. Hearing the provenance of the first three terms on our list – the Industrial Age, Yiddish, parliamentary government – you’d be forgiven for thinking we’re about to begin a lesson in European history. You’ve likely used or heard all five terms below – but did you ever stop and wonder where they come from? Being a marketer and wordnik myself, I did. Here are five of my favorite stories behind the marketingspeak we all use.
Boilerplate
A boilerplate is a description of your company or organization, designed to be used over and over without change – anyone who’s written a press release has added this short paragraph to the bottom of the page. But what do a boiler, or a plate, have to do with PR? ‘Boiler plate’ originally referred to the small metal plate that identified the builder of a steam boiler…
Marketingspeak: The Unlikely Origins of Five Common Marketing Terms
