You’re paying for enormous amounts of research you’re not using.
I can make this bold statement because I’m guilty of it, too. I’ve paid large sums of my own money for research I didn’t use as well as I could have. What is this research? I’m speaking of paid advertising.
Right now, I’m in the middle of marketing my new book. I’m running Facebook and Twitter ads to capture attention and build interest. To advertise, I have to write copy and select images to create the ads. Most marketers write up the ads, turn them on, and walk away. After the campaign is over, you shelve the ads and move onto the next campaign. What a waste!
You’ve just paid money for research. You’ve just paid money to find out what words, phrases, and images resonate with your audience:
