Some of you may be surprised to know that LinkedIn has been in existence much longer than other major social media sites like Facebook or Twitter. Unfortunately, over the years the popularity of LinkedIn has been somewhat eclipsed by other social media sites.
Nonetheless the fact remains that LinkedIn is predominantly a business-focused site. LinkedIn is thus a different kind of social media site that requires different techniques for deriving optimum benefits. To those less familiar, here are some wayshow to promote your business services using LinkedIn.
You have to create an attention-grabbing company profile that should separate your individual background from your business particulars.
Create a page that contains pertinent information about what your business is doing, how long you have been in this line of business and also indicate how interested parties can contact you for obtaining more information.
LinkedIn offers you the opportunity to create polls and distribute them to your networks and/or specific groups of people you wish to hear from. This is an extraordinarily useful feature as you can view as well as analyze real-time results.
