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We’ve all been there before at one time or another. You pour hours and hours of your time into writing a great piece of content in the hope that it will drive scores of new readers to check out your site, and maybe become new customers. Then, for some reason, it falls flat. Few people read it, and even those who do, don’t seem terribly interested in engaging with your business. What’s wrong? What happened?
More often than not, the problem is a disconnect between you, the content creator, and your audience. When a piece of writing (or any other form of creative content, really) fails to resonate, it’s usually because it’s not what the audience was looking for. This is a fundamental part of marketing your business – before you can deliver a marketing message effectively, you need to know who you’re delivering it to and why.
Getting to know the audience for your content is a complex, multi-step process. In this post, we’ll go through each in detail and discuss why it’s important to achieving your marketing goals…
