In the beginning, there were blogs.
Ok, that’s not entirely accurate. In the beginning there was the printing press. Then about 500 years passed and there were blogs … but let’s cut to the recent stuff, shall we?
The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. When companies, organizations, and individuals began to blog, the whole structure of power regarding how information gets distributed began to shift from a centralized channel — largely established media companies — to something that resembled more of a meritocracy…
Decentralized Content Marketing: The Latest Trend We Need to Face
