If you want to write copy that converts, you can’t afford to be lazy. Image by Martie Swart via Flickr.
Copywriters walk a fine line between adhering to best practices and thinking outside the box.
On the one hand, you don’t want to mess with what works. On the other, you need to get adventurous if you’re going to stand out from the crowd — nothing kills conversions like lazy copywriting…
Joanna Wiebe on What Happens When Copywriters Get Lazy [PODCAST]
