I’m going to tell you a story about food but make a point about content, influence and service. Ready?
In theory, I love Whole Foods. I love the vision, the philosophy and the concept, and I love getting really good food. So far so good, but there is one thing that I don’t love: The vast amount of choices I have to make at every stop.
I get lost in Whole Foods, I feel overwhelmed, I come out with more than I intended to buy and, most often, with more than my family can eat before the expiration date…
It’s not a pitch, it’s a person. The super powers of influence marketing