It is a topic as old as time itself — how to increase the quality of leads being produced by the marketing team, in order for the sales team to close more deals.
A new commissioned study, released today by ToutApp, tells us that lead quality is still at the top of the list of subjects marketing wants to discuss with the sales team.
In fact, almost half of the 300 marketers surveyed — when asked to identify what they would like to discuss with sales teams the most — agreed on these top four focus areas:
It’s all about the lead: New study shows quality is key for sales and marketing
