10 Winners and Losers of Social Media Marketing

The Winners and Losers of Social MediaSocial media marketing is not always executed well. Watching how some brands communicate can make you cringe.

But the effective use of social media marketing can go a long way to increasing brand awareness and promote a business or campaign. Whether through Facebook, Twitter, Instagram or any of the other sites and apps, social media has the potential to reach a staggeringly large audience.

Social media has helped to bridge a communication gap between big brands and customers, allowing the two parties to interact. The viral nature of social media can both be a help and a hindrance and soon as you click ‘send’, the post is out there for good, often regardless if you subsequently delete it.

10 Winners and Losers of Social Media Marketing


Rick Duris is CopyRanger.

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