Social media marketing is not always executed well. Watching how some brands communicate can make you cringe.
But the effective use of social media marketing can go a long way to increasing brand awareness and promote a business or campaign. Whether through Facebook, Twitter, Instagram or any of the other sites and apps, social media has the potential to reach a staggeringly large audience.
Social media has helped to bridge a communication gap between big brands and customers, allowing the two parties to interact. The viral nature of social media can both be a help and a hindrance and soon as you click ‘send’, the post is out there for good, often regardless if you subsequently delete it.