It’s a mistake I see time and again…
Businesses invest in content marketing without having a clue whether it’s effective or not.
No matter what your goals are, you need some way of quantifying the results of your efforts.
Otherwise, you don’t know if you’re getting a positive or negative return on investment (ROI).
To determine how successful you’ve been, you need to track metrics (also called key performance indicators (KPIs))…
Is Your Content Marketing Profitable? Here Are 22 Metrics That Will Tell You
