Some have called 2015 the year of video marketing. As experts have predicted, video is assuming a vital role in social, as a seamless part of email blasts, and as the main mode of young apps like Snapchat and Vine as well as livestreaming apps like Periscope. Plus, the big social sites like Twitter and Facebook are making it easier than ever to embed videos.
Videos are fun, of course, plus they share with customers the human side of brands. Through video we can hear the voices behind the brands speak, as well as witness the processes that go into the making of a product. (These grea tvideos from Goose Island Beer Co. come to mind)…
