Are we about to finally crack the mobile marketing code?
iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. So when you walk by the spa, for example, on your phone an offer for a massage pops up. Fantastic, right? Hyper -targeted, real-time relevancy.
In fact, McDonald’s has tested iBeacon technology recently with a company called Piper. They did a 26 store test in Georgia, and found about an 8% lift in chicken nugget sales just due to that program. As you were driving by a McDonald’s or walking by a McDonald’s, if you had the Piper app, it would say, “Hey, come on in for a discount on chicken nuggets.” Who doesn’t want a chicken nuggets discount?…
