Entrepreneur, investor and startup advisor Sean Ellis coined the term “growth hacker” in one of his 2010 blogs. Since then, growth hacking has turned into a buzzword in the digital marketing world.
In essence, growth hacking is a type of guerilla marketing in the digital world. The term is more popular among digital startups than large, established companies.
Know the Difference
A growth hacker is a marketer in the digital world, but someone with creative approaches to tackling challenges. The difference between growth hacking and traditional marketing can be well understood by knowing where these marketing approaches are applied…