More customers are interacting with brands through social media so having a strong marketing plan that concretes a business presence on the web is paramount. If implemented successfully, marketing with social media can enable even small businesses the opportunity to reach out to more customers.
An outreach element that seems to have lost some of its lustre is email marketing. It may be deemed as old school now as a lot of people have moved on from their Hotmail and AOL account and email is no longer the cool kid on the block anymore.
Statistics show that email is still hugely effective, and is an element that all brands really should consider as part of their overall strategy plan. Here are a few reasons why brands should not ignore email marketing, and tips on how to maximise email response rate and performance…
