Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email spend 138% more than those who didn’t receive email offers, and 44% of email recipients made at least one purchase last year based on a promotional email.
Based on this good news, here are 3 strategies for improving the performance of your email;
1. Use Consumer Behaviors to Personalize Email
According to Listrack, “If significant attention is given to email content development,companies can begin to see better results”:
- 90% of online shoppers find it helpful to be alerted when frequently purchased items go on sale.
- 72% are willing to receive more emails if they feature weekly sales, top sellers and new products.
- 84% of online consumers who signed up to receive promotional emails want emails to contain products relevant to their purchasing history.
- 69% are willing to share personal preference data in order to receive emails more relevant to them…
