It’s no secret that many consumers are fed up with banner advertising. That’s one reason why ad blocking software adoption is gaining in popularity worldwide. It’s not just consumers, either. Many marketers complain about their effectiveness, too. Publishers are stuck in between both party’s complaints and many of them are reacting to this pressure.
It may sound cliché, but according to Solve Media, you’re more likely to. . .
. . . survive a plane crash than click on a banner ad.
. . . get into MIT than click on a banner ad.
. . . complete Navy SEAL training than click on a banner ad.
I wouldn’t suggest sounding the death knell for display advertising just quite yet, however. While many of the signs and trends point to its waning, it will likely be around for a very long time…
