Is App SEO Going To Be Necessary In 2016?

It’s no secret that mobile traffic has already overtaken desktop traffic, and that there are no signs of its upward momentum coming to a halt anytime soon. For years, search marketers and SEO experts have preached the importance of having a website that’s optimized for a mobile experience. Until recently, that’s mostly meant having a web design that looks clean and remains interactive when viewed on a mobile device (i.e., having functional images and videos, readable text without zooming, and so on). Google’s “Mobilegeddon” update back in April of this year proved their commitment to such mobile-optimization strategies by penalizing any site that hasn’t yet adopted these measures.

But the influence mobile devices have on SEO isn’t stopping there. In fact, a new type of SEO is starting to emerge—one that threatens to replace site-based rankings as a primary goal for search. App-based SEO is already here, but you can still have a thriving SEO strategy without worrying about it. Is that about to change in the next year?…

Is App SEO Going To Be Necessary In 2016?


Rick Duris is CopyRanger.

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