It’s no secret that mobile traffic has already overtaken desktop traffic, and that there are no signs of its upward momentum coming to a halt anytime soon. For years, search marketers and SEO experts have preached the importance of having a website that’s optimized for a mobile experience. Until recently, that’s mostly meant having a web design that looks clean and remains interactive when viewed on a mobile device (i.e., having functional images and videos, readable text without zooming, and so on). Google’s “Mobilegeddon” update back in April of this year proved their commitment to such mobile-optimization strategies by penalizing any site that hasn’t yet adopted these measures.
But the influence mobile devices have on SEO isn’t stopping there. In fact, a new type of SEO is starting to emerge—one that threatens to replace site-based rankings as a primary goal for search. App-based SEO is already here, but you can still have a thriving SEO strategy without worrying about it. Is that about to change in the next year?…
