It’s a very familiar story in the marketing world: you’ve published more than your fair share of blog posts to target a specific keyword, yet every time you take Google for a spin you find that you’re buried somewhere on page 5 or not showing up at all in the search engine results page (SERP).
So what’s the deal? Do you need to have a friend at Google to make sure that your blog ranks well for a specific keyword? While it never hurts to have friends in high places, be assured that this isn’t about politics and we’re all a little too busy to be taking trips to Palo Alto and feigning interest in Dungeons and Dragons to make a friend. Typically, if a blog isn’t ranking for your keyword, it means you’re doing one, some, or possibly all of the following: