According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
I recently posed this question to fellow industry experts. Account-Based Marketing (ABM) is hot right now, and the responses I received were excellent. In fact, five of the twelve went into so much detail the only way to do them justice is to run them individually. This will be a five-part series—the first of which is a compilation of eight brief but power-packed responses. The remaining four stand-alone blogs will follow…
Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? Part 1
