It is really hard these days to acquire conversions by focusing on a single medium. Successful integration of social persona with the email data can help brands generate more conversions at a lesser ROI. Tying up your email subscribers with your social channels can produce some substantial benefits. Hence, the time is just ripe that we start thinking of the channels as a cohesive unit.
Here are some important steps that you should follow in order to make efficient use of social media and email marketing channels...
Integrating Social Media into Your Email Marketing Campaign
