Marketing and sales teams have traditionally fought different battles on different B2B battlefields, rarely analysing each others’ objectives or taking into consideration each others’ strategies.
While unhelpful, in traditional marketing and sales organisations this didn’t really impede business performance, but it didn’t improve it either, and it seems it didn’t really matter, because the true disadvantage to an enterprise was almost invisible. That is, until now…
Integrated Marketing and Sales: The Road to Revenue Generation
