It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes, close to 60 percent of marketers plan to boost their influencer marketing budgets over the next year.
Integrating content creators with influence into your content marketing strategy not only helps your organization feature a unique point of view in your vertical, it also gives you the opportunity to distribute your content to a larger audience.
But the benefits of influencer marketing will be diminished if you don’t collaborate and communicate throughout the entire production process, from conceptualization all the way to post-publication.
Don’t let your partnership end prematurely. Learn how to strategically align with influencers on distribution…
Influencer Strategies: How to Sync Distribution and Post-Publishing Efforts