Editor’s Note: This is the first in a two-part series.
You’ve heard of Instagram. You know that it’s massively popular. You know that some brands are using it in innovative ways to drive brand awareness and boost marketing results, but you don’t think it’s right for your business. Or is it? Instagram is the newest frontier in marketing, joining the ranks of Facebook, Twitter, and Pinterest as widely used platforms for social networking. In fact, tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign on Instagram…
