As marketers sink more of their budgets into online advertising, consumers grow increasingly frustrated with it.
Ad-heavy pages cause slow load times and, in some cases, make getting to the content difficult for readers and social media users. Who wants to watch a two-minute pre-roll before watching a two-minute movie trailer? It’s being served an ad before watching the ad you wanted to watch.
The more aggressive and intrusive the ads get, the more online users become desensitized, and ignore, skip, or even block ads…
