Adrianna (“AG) Bevilaqua, Sherri Langburt and Heidi Nazarudin joined #SMTLive on November 10 to talk about the future–and the present–of Influencer Marketing. Baby, it’s come a long way since the early days of SMT – or even what we fondly referred to as “Mommy Blogging.”
For one, as evidenced by the fact that Nazurdin, formerly an investment banker, and now the blogger on TheAmbitionista.com is advising the likes of Vanity Fair and Saks, successful bloggers are the new celebrity endorsers. But with a difference: as AG and Langburt pointed out, they tend to be more flexible and more creative with their sponsors. Further, although their fees are going up and up, they often understand digital marketing better because they grew their own sites, and have a better grasp of how to use that understanding to provide sponsor value…
