Content marketers new to media relations are under pressure to get influencer marketing right first time.
As a flurry of ‘best practice’ posts hit the web, one thing seems to missing: how to actually build relationships with – and pitch to – influencers.
The answer lies in understanding their audience, without whom there is no ‘influence’, and working back from there.
The Google Trends data speaks for itself. Influencer marketing is going through the roof, probably due to Google’s focus on diverse and authoritative links, and the rise of ad blocking.
What used to be one area of public relations – media and blogger outreach – has now forced its way onto the remit of content marketers keen to build links and attention…
Influencer Marketing: It’s all about the audience
