Entertainment marketers have been savvy adopters of influencer marketing to build buzz, drive tune-in, and entice consumers to make a pre-release purchase. There are many factors that have led marketers to embrace influencer marketing, but the one I think is primary is creativity. Influencer marketing, at its very essence, is about going “outside the box” and creatively engaging with consumers in environments that matter to them. The influencer marketing space is a blank canvas for a brand to construct a consumer experience around any kind of content – whether a preview, movie trailer, out-takes, interviews, reviews, game sneak-peek … the list is endless.
In a smart and effective influencer marketing campaign, brands align themselves with trusted bloggers, vloggers and social media personalities, whose followers are eager to jump into the conversation and spread the brand’s messages throughout their own networks. There are few areas in digital marketing where marketers can be so imaginative and implement so many variations on a brand’s message. This is important for the entertainment industry, where messages should be suitably imaginative and engaging…
Influencer Marketing Is Not Programmatic – And That’s Just Fine
