The role of marketing and advertising has changed from the simple days of simply broadcasting the same message over and over on Facebook. In fact, millennials – the most popular demographic marketers are trying to target – have become immune to the practically retro ways of banner and sidebar advertisements. This leaves marketers scratching their heads on how to get their product visible to that demographic.
Well think back to the days of when you were in high school. We can all recall a time when we saw that impossibly cool and popular girl, who showed up to class wearing UGGS for the first time. By the end of the week, ten other girls had their own pair and you were practically begging your Mom to drive you to the mall so you could get some, too. Wait. Just me? Either way, take that same example but the popular girl is now a girl on Instagram with 12K followers…
Influencer Marketing: Drafting the Perfect Outreach Email
